Monday, July 31, 2006
One thing is for sure: unpacking breeds shopping. It is an unbelievable phenomenon, to have so much stuff and yet, after everything is in place, actually need more.
The coffee pot needed something to rest on. The bathrooms needed different towels. The kids had no hanging artwork (their old rooms were wildly painted). The pots with sticks needed new sticks. And so on.
As I examined exactly what we were purchasing, I began to realize that most of it could be categorized as containers. We are willing to pay a lot for containers. For things that originally had other containers. And sometimes, the new containers cost absurdly more than the contents they'll hold.
For example, cotton ball containers. Consider this one sold by Linens & Things:
It's a veritable cotton temple. I know people who live in houses less nice.
Now, turning our attention to the contents. When the Johnson & Johnson people make cotton balls, they do package them well, in a paper nonreactive lining, and a sturdy cardboard box. Most people store their cotton balls in a closet or a drawer, and the box is plenty good enough. And you could buy 2,000 cotton balls for the price of a cotton ball container.
And yet, Linens & Things does a good business in cotton ball containers. And a lot of other containers, actually. Paper clip baskets, moisturizer bottles, photo boxes, wrapping paper keepers... even a system that sorts dirty laundry. For the most part, all these things were either contained by something else for free, or don't really need to be contained by anything in the first place.
My dad used to say that the only thing left to get someone who has everything, is a box to keep it in. Given the rise of Linens & Things, Bed Bath & Beyond, The Container Store, and so many more, I think we can assume that Americans are approaching the having-everything limit. What's next? Maybe we will be buying containers by the gross at Costco?